A PALETTE
OF PERSPECTIVES
UNCOVERING & REDEFINING
In the autumn of 2023, HUE CROSS was born in Niseko,
an international resort that attracts people from all over the world.
It embodies the vision of its producer, Michiko Kudo,
to create a place where diverse values and cultures come together.
an international resort that attracts people from all over the world.
It embodies the vision of its producer, Michiko Kudo,
to create a place where diverse values and cultures come together.
LOVINGLY SELECTED
IN EVERY DETAIL
The true charm of HUE CROSS isn’t just in the products and services themselves, but in the love that Michiko, the producer, pours into the stories behind each one. Every piece in the first-floor shop and every cup of tea or coffee in the café is handpicked by her. And upstairs, you’ll find little touches throughout the accommodation, all thoughtfully placed to make sure guests feel at home and enjoy a perfect vacation.
UNCOVERING
& REDEFINING
With a unique presence and vivid hues, these items captivate. The 'naze naze' of China's Dulong people and the Tibetan 'shardaa' are culturally rich fabrics, each handcrafted by skilled artisans. These pieces bring vibrant layers to both avant-garde urban life and serene, nature-filled living, enhancing your personal style.
PRODUCER, CURATOR
MICHIKO KUDO
Born in Hyogo, she says, “Since I was a child, I’ve always loved nature. After living in Nagano and Canada, and traveling around the world, I found myself drawn to the unique culture and values of each place. I wanted to create a space where I could share the richness and beauty I’ve experienced with those who visit—and that’s when I found Niseko.”